Getting to know Nationwide Loans, their B2B business and the mortgage industry, it was clear that they needed to align and position themselves in the market. During a series of Brand Strategy Workshops, I guided the team in unearthing their passion for adventure and business. Authentic, approachable, and transparent, highlighting this metaphor fit perfectly for their branding.
Purpose: Embrace your independence. Simplify your success.
Over two years, I have led the creative direction and strategy of the company's branding, print and digital campaigns including postcards, website, email journeys, social media marketing, advertising, and video. Nationwide Loans grows steadily, and in 2022, its target audience of Loan Officers has grown by over 70%.
